Questions People Actually Ask

Both. My day job is Marketing Manager at Balantix, but I also take on independent freelance projects, mostly web builds and SEO work, outside of that. If there is ever an overlap or conflict of interest, I will tell you upfront rather than let you find out later.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are about making sure your business gets surfaced and cited when people ask AI tools like ChatGPT, Perplexity or Gemini a question, not just when they type into Google. Search is splitting into two channels, and most businesses are only optimized for one of them.

Honestly, anyone who promises results in two weeks is selling you a story. Technical fixes can show impact within a few weeks. Meaningful ranking movement on competitive terms usually takes three to six months. I will tell you the real timeline for your specific situation before you commit to anything.

It depends on the project. I have shipped plain PHP sites, WordPress builds, and CRM-style systems. I pick the stack based on what the project actually needs to do, not what is trendiest to list on a portfolio.

Access to your current site or analytics if you have any, a clear idea of what success looks like for you, and honesty about your budget and timeline. I do not need a polished brief. I would rather ask the right questions myself.

Both, depending on the client. Some projects are a build-and-hand-off. Others, like Sidrah Shine School, I manage on an ongoing basis. We will figure out which one fits before we start.