Search keeps changing its shape.
My job is to make sure your business keeps showing up in it.
Search keeps changing its shape.
About
Aligarh-born, Google-obsessed. I'm the Marketing Manager at Balantix, which is a polite way of saying I spend my days arguing with algorithms until they agree with me.
I don't hand over a strategy deck and disappear. I build the thing, ship the thing, then watch the numbers to see if the thing actually worked. If it didn't, I fix it. That's the whole job, really.
I started in SaaS sales at TeleCRM, talking to businesses that knew something in their marketing was broken but couldn't say what. That's a useful place to start, because it teaches you to diagnose before you prescribe. From there: marketing analysis, then strategy, and now I run SEO, AEO, SEM and web growth for Balantix's clients across India and abroad.
I hold an MBA in Digital Marketing, on top of a Bachelor's and Master's in English from Aligarh Muslim University. I could have stayed in that world, teaching people how to use semicolons. I chose to build things that rank instead.
Experience
Marketing Manager, Balantix
I run SEO, AEO, SEM and web development delivery across India, education to hospitality to travel. I don't guess at what should work. I test it, measure it, and keep what earns its place.
Marketing Analyst, Balantix
Owned prospecting, lead nurturing and pipeline management for the agency's client base, and ran campaign delivery across paid and organic. I know what a healthy funnel looks like because I've built a few.
Marketing Analyst, TeleCRM
Built an affiliate channel from zero and onboarded the partners who made it work. Nobody handed me a playbook, so I wrote one.
Business Analyst, TeleCRM
Ran SaaS sales end to end: live product demos, requirement mapping, CRM onboarding. This is where I learned that businesses don't want features, they want proof it'll work.
Skills
Tap or hover a card to see the tools and the work behind it.
Tools
Ahrefs (site audits), SEMrush, Google Search Console
Done
Technical audits, keyword mapping, on-page fixes, content structuring that actually moves rankings, not just checklists.
Tools
Schema markup, structured content, AI answer-engine testing (ChatGPT, Perplexity, Gemini)
Done
Structured content so it gets picked up and cited by AI answer engines, not just indexed by Google.
Tools
Google Ads, Meta for Business, GA4 & conversion tracking
Done
Campaigns built around a funnel, not a boost button. Targeting, budget pacing, and tracking that tells you the truth.
Tools
WordPress, PHP, CRM implementation & integrations
Done
Built and shipped client sites end to end, from a booking flow to a full CRM, not just templates with new logos.
Clients
Education
MBA, Digital Marketing
MA, English Language Teaching
BA, Foreign Languages (English & German)
Work with me
No fluff, no fixed-price gimmicks, just a straight conversation about where you stand and what it takes to actually move.